Chelsea chief executive, Ron Gourlay, formally announced it has forged a new partnership with one bank in Indonesia, Bank Negara Indonesia (BNI). According to Ron, this is the first time Chelsea partnering with banks in Asia.
Chelsea-party states, the number of Tha Blues fans in Indonesia to be one of the reasons this cooperation agreement. The results of the cooperation were mentioned, customers are invited BNI in Indonesia had the opportunity to watch the game directly Chelsea at Stamford Bridge and get merchandise including a signed jersey of the Blues players.
"We are pleased mejalin relationship with Bank Negara Indonesia. They are a strong bank, and the right company to build the first commercial partnerships our club in Indonesia. We are sure many Chelsea fans who live in Indonesia will be enthusiastic about this," said Ron quoted the official site Chelsea.
"In turn, they will get exclusive access to a club associated with the various benefits they will get. We
hope this is a long and could be mutually beneficial, "said Ron.
Head of Corporate Executives BNI, Gatot M Suwondo, who was in the headquarters of Chelsea explains, their contract with Chelsea last for four
years. By holding one of the biggest clubs in world football,
it hopes to strengthen its position as a banking partner BNI
life for its customers.
For Chelsea, took from Bank Indonesia is a developing
Chelsea latest in a growing market in Asia. It was a continuation of their 2011 agenda who want to try reaching the Asian market. In addition to touring and held a series of test matches held in Malaysia, Thailand and Hong Kong, the club also launched the Chelsea soccer schools in several countries in Asia.
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