Coffee Toffee It Back Rise After Fooled

Starting from the street to the shopping center, which provides drinks coffee cafe (coffee) is currently very much in number, yet few of the cafe that can exist and succeed. One local brand that carries a 100% locally made are able to survive and succeed is the Coffee Toffee.
Who would have thought, letterhead beverage products in the early days of the City of Heroes, Surabaya, was once asked to change his name when they want to try to open a branch in a mall in Jakarta because his name was not considered commercial.

But right now arguably Coffee Toffee able to align with the famous brands including cafe cafe 'foreign' foreign origin. Even the owner of the café-obsessed Odi Anindito cafenya can spread like that is like two great mini 'Alfamart or Indomaret' version of the cafe.
"I'm obsessed like that (mini coffee), you'll see this cafe one day will be adjacent cafe in addition to foreign brands," said the man born in 1979, to detikFinance, Sunday (05/02/2012).

Odi beliefs are not talking big, the article with the advantages of store-plus stores and business partner (franchise) to compete. "One of our unique, Coffee Toffee open market in the region rather than in perkotaanm and its response to this remarkable," says Odi.

What are the benefits of 'coffee shops' this?

"The price and service!, The price of our products are 50% cheaper than other cafe with the same product and quality. Why be cheap while the same quality?, Because all products locally alias Coffee Toffee made in Indonesia, except for the coffee machine was imported from Italy because in Indonesia, no one has made, "he said.

Exemplified Odi, like syrup. Everywhere cafe selling coffee using imported syrup, why import? Because there was nothing made.

"I bought the import of syrup, I continue to take it to the laboratory in several universities in Surabaya As Unair (Airlangga University) and WM (Widiya Mandala). I told you how to create and produce syrup like this but does not alter the original taste of coffee. Finally we can and can own making, "he said.

"So in a glass of ice coffee, which costs Rp 3,000 for the syrup, I was able to tap into $ 500," he added.

Current business with Coffee Toffee Odi was already spread on the island of Java, Jakarta, Kalimantan and Sulawesi with a total of 113 cafe. What about turnover? Odi did not want to mention it, but in a month with partners including the CEFE 113 3 100% his own cafe billions of dollars already dikantonginya numbers each month.

So how Coffe Toffe stand? Odi began his work became Barista in Australia around 2005 at a coffee that sells coffee by 30 types of coffee in the world.

"Ironically, 12 of which is Indonesia's coffee products and extraordinary response there. From there I thought, why not be developed in Indonesia alone. With the provision of skills from learning to mix coffee with one of the world-renowned barista Eskobar, from Italy. I went to Surabaya to open a business, "says Odi.

In 2006-2008, Odi successfully opened more than 10 booths spread across Surabaya. But all his efforts fall 2008 aka Broke. "Having had 10 booths spread across Surabaya in 2008 out of all, I cheated anyone, even other assets such as houses become victims of a car is also to pay the debt," says Odi.

But the failure is not scared to try the same effort, "Failure does not mean stop. I selected what was my fault because salah.Dan not focus. Article of that time, various efforts have ngurusin cafe, offices and a variety of all so one includes the financial management, "says Odi.

After deciding to focus on developing the Coffee Toffee and other work release. Odi gain success. "We have about 113 Toffee coffee cafe. In the future I will design a retail business like mini market or Indomaret Alfamart. So we just take care of business partners gain or loss on a daily basis until the raw material of human resources management of all of us who will manage, "said Odi.

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