Brown 'Monggo', It was as sweet Fortunately

Perhaps there are many who are not familiar brown branded 'Monggo'. However, these home-based gait brand chocolate brown in the downstream industry is apparently no longer be doubted.
Initially in 2003, the trademark is only processing about 200 kg of semi-finished cocoa beans per month to be a typical chocolate is dark chocolate Monggo. However, in 2011, this cottage industry has to process about 5 tons of semi-finished cocoa per month.

Edward Riando Picasauw, co-founder of chocolate company Mango stated the brand of chocolate consumption increases due to the shifting tastes of the people who had liked the chocolate with milk mixture, now became interested in the international flavor of chocolate is pure cocoa butter with a bitter taste sensation.

"The trend that consumers prefer milk chocolate, but are now beginning to understand the real chocolate flavor. Brown Monggo this adaptation of Belgian chocolate and the taste disinkkronkan Indonesia, such as Hazelnut replaced with cashew nuts," said the man who is fondly called Edo when met at the event Chocolate Party on Sunday in the parking lot Sarinah Building, Jalan MH Thamrin, Jakarta, Sunday (12/11/2011).

Edo was not alone, he was with his friend from Belgium, Thierry Detournay produce chocolate with 80 percent of the work of human hands, only 20 percent use the machine. While the raw material comes from the island of Sulawesi, which is the largest cocoa producer in Indonesia.

"The machine we use only to crush the beans out loud, the rest of the human hand," he said.

Kotagede origin chocolate is marketed throughout Java and Bali. Not surprisingly, the turnover of this company was through $ 1 million a year. Do not want to stop there, it plans to deliver Edo Go International. With these opportunities, he expects production and turnover can be increased 2-fold.

"Yeah hopefully can be 2 times as much," said Edo shy.

The plan, brown Gudeg origin of this city will sambangi countries like the United States in 2012. However, the Edo state plan is still awaiting an export license from the Directorate General of Customs.

"There have been many requests to contact us, it's from Sweden, the United States, the Netherlands, Germany, Greendland. But this aspect of the new legally taken care of, later only after at-ACC by the Customs, we will export," he explained.
As a businessman brown, Edo saw a few constraints other than in the field of venture capital to develop it. One is the inability of the Indonesian government in determining the world price of cocoa. Though the position of Indonesia as the country's third largest cocoa producer has been very strong in the eyes of the world.

As a result, employers in the country remains brown alarmed at any time if the international price of cocoa raw materials jumped sharply. The reason, most employers will export cocoa to foreign countries because of high prices tempted. This can disrupt the production of cocoa in the country if the raw material to disappear in the domestic market.

"Indonesia can not affect the price, it's still dependent on the dollar, but we are a third country cocoa producer, Ivory Coast and Ghana that the war could set the price, but then if there is an increase in raw material prices, we are ruined," he said.

How interested?

Edo contact via:

Email: info@chocolatemonggo.com

Related Posts:

Tweet