Jo Burston earned Rp 383 billion from the Start-Up to 14 Staff

He was not yet 40 years old, but this beautiful woman will soon enter the ranks of the rich young man in Australia. Its business is to embrace the people who felt 'neglected' big company.
She is Jo Burston, anita 39-year-old who has a purpose 'bold'. He is one of wirusaha start-ups that focus on small market and charge a premium.

Capital Jo, Jo Burston established companies can not compete in terms of volume and prices with similar industries that have larger scale and capital. Therefore, Jo Capital approached small groups of consumers who feel 'abandoned' the big companies.
Payroll services business, migration, salary package and contract management Jo Capital compete aggressively in terms of price as well as aiming for market share and greater volume. Simultaneously, Jo Capital to provide better service and more innovative products than larger competitors.

Burston's business strategy is successful. 6-year-old business had earned revenues of U.S. $ 25.4 million in 2010-2011, and is expected to increase to U.S. $ 40 million or Rp 383 billion in 2011-2012, with a staff of just 14 people.

He also won several large contracts in the field of immigration, expanding into New Zealand in 2012 and later Asia. It can encourage bold ambition toward Capital Job Burston into U.S. companies with revenues of $ 100 million.

Yet Burston obtains success was not just happen. In the early days of business, Burston had experienced difficulties. He decided to quit the job at a corporation in 2005, after his boss does not offer equity in the business. In recent weeks, Burston who originally had 40 members of the team, should do their own work.

He spent time up to 6 months Job Capital plan. "There are very few moments when I thought 'I Can Do It'. It can be very scary and lonely when you suddenly do it yourself and have to do everything alone," Burston said as quoted by the Sydney Morning Herald, Friday (03/02/2012) .

Burston's biggest challenge came when her father was diagnosed with prostate cancer and secondary bone cancer in 2006, a year after the Job Capital began. He wants to spend any time with his father who is very ill, so it should be a long journey from Sydney to New South Wales Central Coast to visit her.

Though he has a business that is at the phase of the struggle and the employee's salary to be paid. Burston also have investors who have provided comfort. A meeting with a funder managed to secure the initial funding for the Job Capital, a mentor to Burston and access to pay payroll services through the office of the investor.

With initial funding, the goal can be met and exceeded expectations. In a smart deal, Burston could earn additional shares if the Job Capital meet the target. After dilution of its shareholding in the beginning, Burston now control 100% of Job Capital. He managed to get back to the company through strong performance and the funding it gets the desired yield.

Burston said the financing deal took him to an important accountability.

"Some entrepreneurs avoid accountability at the beginning of cooperation, they just want answers to their own. It (accountability) is definitely what I need to achieve success," said Burston.
With its success, long-haired woman could be one of entrepreneurial women in Australia rich list of young people with less than 40 years of age.

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