BlackBerry is getting squeezed by innovation smart phones Android and iOS operating system. BlackBerry phones are increasingly not sell and make a Canadian company that lost $ 950 million (Rp10, 7 trillion) to U.S. $ 995 million (Rp11, 2 trillion).
TIME launch on 25 September 2013, BlackBerry has signed a sales agreement with a consortium company Fairfax Financial Holdings Limited. Fairfax bought a BlackBerry for U.S. $ 4.7 billion, equivalent to Rp53, 7 trillion. BlackBerry will also receive U.S. $ 9 for each stock that the consortium was taken over in cash.
"The special committee was formed to find the best way to save the company," said Chairman of the Board of Directors of BlackBerry Barbara Stymiest.
BlackBerry collapse similar to Nokia. The two firms together have led the mobile market, but their dominance finally collapsed. BlackBerry phones have a place just 3 percent in the mobile market, the rest is dominated by Apple and Google.
The collapse of the dominance of the BlackBerry into a special study of the technology giant failed to innovate in the consumer technology market is developing very fast. Clear. BlackBerry failure to compete with Apple and Google is a consequence of the company's vision and strategy errors.
There are three fatal flaws BlackBerry. First, after dominating the mobile phone market, BlackBerry failed to anticipate that the consumer is the determinant of the smart phone revolution.
Second, surprisingly BlackBerry mobile applications which later gave rise massively adopted by Apple and Google. Third, failing to realize that the BlackBerry smartphone continues to evolve from communication devices to entertainment devices.
Not only that, the BlackBerry also insisted produce phones with keyboard (QWERTY), but many mobile phone users who want a phone with a touch screen. Although then launches BlackBerry touchscreen phone, but it was too late. Consumers are comfortable with touch screen phones Android and iOS which had first appeared.
This collapse either BlackBerry or just past the break for good. Companies that have earned the nickname of Waterloo Canada's Silicon Valley seemed to be looking for a way to win again in the global handset market.