HTC aggressively seek new markets amid tough competition from its main rival Samsung Electronics Co., Apple Inc., And two cheap Chinese mobile phone manufacturer ZTE Corp.. and Huawei Technologies Co. HTC strategy to enter Myanmar to encourage the growth of the company's revenue in the medium term. Foreign companies such as Coca-Cola Co., MasterCard Inc.., And General Electric Co.. have expressed interest in investing in Myanmar along with the continued opening of the economy in the country taps.
Myanmar is opening himself and give many opportunities, said HTC CEO Peter Chou, who was born and raised in Myanmar.
Myanmar has the lowest rate of mobile phone usage in Asia. Thura consultancy Switzerland Ltd.. estimate the number of mobile users in the country is only about three million people, or 5% of the population of Myanmar. Most users use mobile phones old product. There are only two operators in Myanmar: Myanmar Posts and Telecommunications and the smaller competitors are Yatanarpon Teleport Co.
This situation may soon change. According to Nomura Securities, the telecommunications regulatory body Myanmar devising legislation that would allow the operation of five other telecom carriers and possibly foreign investors.
According Thura Switzerland, the Myanmar government has lowered the price of mobile phone SIM cards since the beginning of last year to $ 140 from $ 500. This price reduction to encourage and meet the target of wireless phone usage to 50% in 2015.
The SIM card is issued by a ministry Myanmar, who did not comment on the price policy. Some analysts argue SIM expensive price is a major factor low use of mobile phones.
According Thura Switzerland if additional permission has been released, the competition will encourage the operator to release a free SIM card that is able to increase the demand for mobile phones. "The mobile market in Myanmar crammed by cheap mobile phones. We'll slowly enter. Gait so that we will not increase the overall sales of HTC in the short term, "said Chou.
To attract prospective buyers, HTC developed a new typing system by means of the letter Burma.
Retailers and sellers of HTC phones in Myanmar, KMD Co. from Singapore, said the six models of phones will go on sale Monday. The kind that sold all sorts, ranging from upscale products such as One X +, One X, and Butterfly, to the middle-lower models like the Desire X, VC Desire and Desire V.
HTC and KMD reject the selling price of its products. According to Swiss Thura, cheap phone output Huawei and Samsung to product sold in Myanmar, followed by Sony Corp. products.