Culturally insulting, Ferrari apologized to China

Italian sports car manufacturer Ferrari has apologized after one of the vehicles driven on the ancient monuments in China, for an event, causing damage. Ferrari suspect the incident was the fault of employees of local companies car seller.
Pieces of film footage showing the Ferrari car, causing anger in the Chinese online community. In a film that records the event, driving a car at the top of the 600-year-old building that was built during the Ming Dynasty in Nanjing.





One of the Internet users said they thought it was "a rude insult" to the Chinese tradition and culture.
Ruined: Shortly after showing the supercar's Abilities, the driver left huge black tire treads across the ancient city walls.

The event is part of the Ferrari show, leaving a trail of tire marks on the wall.
But most of the public anger directed at city officials who reportedly agreed to lease the top of the building to local firms Ferrari seller of U.S. $ 12,000 dollars (USD 110 million)
City officials said the car companies did not get approval.
"There is no business or individual is allowed to use the fortress city of Nanjing for commercial purposes," said Wu Jing from Nanjing Cultural Relics Bureau.
Ferrari has denied that the incident was part of the publicity, and blamed a staffer at a local company that sells Ferrari in China.
"Unfortunately, an employee of the seller company - not an employee of Ferrari - driving a car like you see in the video, with great regret that the incident caused the tire marks in the" Ferrari apologized to Chinese authorities and local communities for the damage and faults, and promised will work closely with local officials if necessary to repair damage caused by individual carelessness. "
The BBC's John Sudworth in Shanghai said that apart from the tire marks, there is no physical damage to the monument.

led to the event to commemorate 20 years of Ferrari entering the Chinese market, was canceled.
Ferrari says now blocked in China microblogs, possibly as part of an effort to prevent any criticism for the actions of Chinese officials, our correspondent says. (Bbc)
The following video tapes

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